Permanent makeup · Paramedical tattooing

The art of
feeling at home
in your skin.

Precise, personal work for the moments that ask for a little more care. A private Toronto studio by Olga Alekseev.

Permanent by O studio — expert cosmetic tattooing in Toronto
A considered approach to intimate work
15+ Years of expertise
1:1 Private appointments
3 Specialist artists

You should
feel seen
before you
ever sit down.

Permanent makeup is more than pigment. It is the quiet relief of a morning made simpler, the return of a detail you thought you had lost, or a new way of meeting your reflection after change.

Our studio brings the eye of a beauty artist and the care of a trusted guide to every appointment. Nothing is rushed. Every choice is yours.

Meet the team

The work speaks
softly.

Small changes can hold a lot of meaning. A closer look at our approach across beauty and restorative work.

Olga Alekseev — founder of Permanent by O
Olga Alekseev Toronto, Canada

Hi, I'm Olga.

I have spent more than 15 years in the beauty industry learning how to notice the smallest details: the way light moves across skin, the balance in a face, the difference between adding more and finding what is already there.

Today, my practice brings that experience into permanent makeup, scar camouflage, and areola restoration. My promise is simple: honest guidance, careful hands, and a studio where you never have to explain why this matters to you.

15+
Years in beauty
1:1
Every appointment
Care beyond the chair
WULOP Judge Educator

Meet our artists.

Fatima — Senior PMU artist at Permanent by O

Fatima

Senior PMU Artist,
Aesthetician & Lash Specialist

10+ years experience

Book with Fatima
Anna — Senior PMU artist at Permanent by O

Anna

Senior PMU Artist &
Paramedical Specialist

WULOP Top 5 · 12+ years

Book with Anna

Nothing here is
one-size-fits-all.

01

Listen first

We start with your story, your skin, and the result you actually want.

02

Map with intention

Shape, tone, and technique are considered together before any work begins.

03

Care for the result

Clear aftercare and ongoing support help your result settle beautifully.

Good questions
are welcome.

Wondering if this is right for you? Start here, then bring anything else to your consultation.

A consultation is a private, one-on-one conversation about what you're hoping to achieve. We'll look at your skin, discuss your options, and walk through every detail of the process so you feel completely informed before deciding.
Everything we do is designed to enhance — not overpower — your natural features. We work with your skin tone, face shape, and personal style to create results that look like they've always been there.
Our studio is located at 327 Eglinton Ave East in Toronto. We welcome clients who travel to us, and virtual consultations are available to help you prepare before your visit. Education intensives are offered at select locations — reach out for upcoming dates.
We frequently work with clients who have existing permanent makeup or cosmetic tattoos. During your consultation, we'll assess the current work and discuss what correction or enhancement is possible.
We use professional-grade topical anaesthetics to keep you comfortable throughout. Most clients describe the sensation as mild and very manageable. Your comfort is always our priority.

Come as you
are. Start there.

A private consultation is the best place to begin. No pressure, no assumptions — just a thoughtful conversation about what is possible.

Request a consultation